Browsing by Author "Rashid, Morsalin"
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A study on understanding consumers’ perception to develop a market for SMART washing powder : a home care product from ACI consumer brands
Rashid, Morsalin (BRAC University, 2015-08-22)Consumers’ perception plays a vital role for accepting or rejecting a product. It is not the marketer who establishes a product but it is the consumers’ choice which establishes the product in the market. Detergent powder ...